Financial Communications Toolkit – Online Course
12-18 Hours Introductory Skills
This course bundle contains six of our courses in one: Introduction to Companies, Funding & the Capital Markets, Introduction to Investor Relations & Financial PR, The Basics of Business Finance, Understanding Financial Results and Annual Reports, Understanding Shareholder Value & Understanding Company Valuation, for which you can view the full programmes below.
Courses forming this bundle
This course covers the basics of financial markets and instruments; how the capital markets work and the role of key participants; how companies access the capital markets and what it means to be a listed company.
Following on from “Introduction to Companies, Funding & the Capital Markets”, learn the fundamentals of Investor Relations and financial PR, including typical objectives, activities and communication strategies. You will understand what makes your target audiences tick and how best to communicate with them, whilst remaining within the regulations.
This course is designed to give you a good understanding of the basics of business finance. You will learn how businesses are funded and what the money’s used for; how they make profits and generate cash; how to measure business performance; where to find the information you’ll need. You’ll see how income statements and balance sheets work and you’ll also understand key financial jargon, concepts and commonly used financial metrics.
If you need to know how to analyse financial information as part of your job or if you are responsible for communicating financial results, this course is a perfect way of getting to grips with the numbers and key ratios. We use retail giant, Walmart to make the learning real.
By the end of the course, you will have a good understanding of shareholder value, including what it means from a shareholder’s point of view; what it means from a company’s point of view; the levers a company can pull to create more value and making the link with strategic actions that drive value creation.
By the end of the course, you will have a good understanding of how listed companies are valued. We look at the whole investment decision-making process, covering discounted cash flow valuation and valuation using multiples; and we look at how companies can communicate with the financial markets with a view to achieving fair value.
How you will learn
Our online courses are written and designed in-house to be practical, concise and engaging. They are great as a stand-alone learning tool, as a pre-course requirement or to consolidate your previous learning.
We use visuals, audio and plenty of interactivity to keep you interested and alert. You can control the pace and can recap at any point. All courses come with a briefing paper for you to download and keep.
Our online courses are on demand, so you can do them whenever and wherever you like. You can use any device with speakers or headphones.
With our personalised approach you are welcome to email or phone your tutor if you have questions or you’d like to discuss any aspect of the course and we will monitor your progress & send reminders when necessary.
You will have 4 months to complete your course (longer if required).